REVENUE MANAGEMENT CONSULTING
White Lotus brings in an in-depth understanding on Revenue Management, with decision making understanding on consumer mapping. The psycho-graphic and demographic mapping are sliced into a matrix for the purpose of larger customer satisfaction and retention. Let’s understand the hotel business a little better, in the format where it is a mix of real estate, services and production. In our module for advising to Hotels and Real-Estate verticals, we integrate the concept of capacity management within the purview of revenue management.
How does one do that? It’s A simple phenomena of resource utilisation. We have resources in form of capital, real-estate, human resources, technology and allied service utilities. Generally in the modern day parlance, there is hardly any difference between rate management and revenue management. Rate management speaks about the expected revenue deliveries over certain inventories that is put on a matrix of market movements vis-a-vis the rate that we envision to charge.
Revenue Management is a very critical strategic area that needs to be addressed through the available resources driven by the economic and market forces of the location. The Major parameter is the Net Present Value with a constant check on the IRR. The net present value takes into consideration the rental indication of the current location, specifies the rental is out of your business and also brand value. The production units also have a net operating profit and loss. The values of present market rental is distributed amongst the real estate and production departments.
We also advise on the retention of consumers through and endorsed brand value of the real estate and the production department separately. This enables the collated data of different set of users through preferred market sets.
All these complex situations could be made very simple by understanding the exact usage: the likes and dislikes of the consumers, their areas of spent whether it is the room rental, food, beverage, laundry, travels and rentals, conferencing, meetings or any other services that the user requires and also tracking the trends over time.
Revenue management takes into consideration all the specs as mentioned above. The total spent by a consumer, then integrated over a large number of consumer base offers the net present value. This metrics is then mapped on time and value via-a-vis the inventory, to arrive at a Winners edge.
Your Goal and our Expertise. Your ideas need to follow a roadmap. We will be your guide.
Get Started COVID 19 – IMPACT OR NO IMPACT? HOTELS SHOULD COUNTER THE DOWNTURN THROUGH A PSYCHO-CLINICAL ROUTE Prelude to this Article The Team of
